11-09-2011, 11:07 AM
This is a logo for a personal trainer based in Malawi, there is no language barrier as everyone speaks English, particularly in the area the trainer lives in.
The main audience is Business owners and managers, as they are the only people who can afford his services.
This is just the logo but the whole brand will be conveying the need to exercise in relation to health, and the health benefits it brings, most of the clients he gets are overweight, so the goal is to lose weight, he also advises on nutrition.
Because the trainer is on his own and his service is quite personal, I thought it would be appropriate to give him a initial or signature type logo, but unique to him in terms of style.
The main audience is Business owners and managers, as they are the only people who can afford his services.
This is just the logo but the whole brand will be conveying the need to exercise in relation to health, and the health benefits it brings, most of the clients he gets are overweight, so the goal is to lose weight, he also advises on nutrition.
Because the trainer is on his own and his service is quite personal, I thought it would be appropriate to give him a initial or signature type logo, but unique to him in terms of style.