02-25-2012, 03:14 PM
This is basically what I am doing. I put out marketing to find people that would like to work with my clients that are not directly competing with me. An example would be a tiny ad on my homepage that says "Add Your Business, Service or Product To My Local Resource Directory". Then, I explain that my clients would benefit from having a great list of local providers and I'd be willing to list them there if they also linked to my website from their website. It is a pretty typical link exchange request. I was talking to a business associate of mine that was looking for ways to network and get more referral business from a certain industry.